Market Launches

A launch gets one shot to make an impression. Market Launches is about aligning creative, product, and retail so every piece lands together in that single moment, turning a first encounter into lasting momentum.

LT Apparel Group

Creative Director

Over the past three years, I have led the creative vision for the French Toast × Success Academy partnership, translating a shared brand strategy into engaging retail, experiential, and digital experiences. From immersive back-to-school pop-up shops and branded bus activations to interactive events, fit experiences, parent webinars, and Scholar Kit presentations, I directed the creative across environmental graphics, visual merchandising, product storytelling, and digital communications. Each touchpoint was designed to deliver a cohesive brand experience while making back-to-school shopping more accessible, engaging, and meaningful for students and families.

Go to Market

  • Developed the 40th anniversary campaign concept, “There for Every School Moment,” connecting four decades of French Toast heritage through shared school memories and multigenerational storytelling.

  • Directed the anniversary launch creative, translating the campaign message into a cohesive visual identity and social storytelling that celebrated 40 years of school moments.

  • Created the “Remember When” social series, using nostalgic classroom objects to spark memories and connect generations through shared school experiences.

  • Built an omnichannel retail launch connecting campaign storytelling with the Trina Turk in-store experience.

  • Styled the Tuxie Luxie pop-up display at Trina Turk's Highland Park Village location in Dallas, pairing product with sizing guides and brand signage for an in-person shopping moment.

  • As founder of Tuxie Luxie, built a continuous retail partnership with Trina Turk, curating the product mix and color palette for their Palm Springs flagship store to complement the space.

  • Directed the Back to School campaign, from casting and photoshoot through the visual storytelling that brought the season to life.

  • Wrote "Better Made, Better Quality," turning a durability claim into a message parents could trust and kids could count on.

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