Market Launches
A launch gets one shot to make an impression. Market Launches is about aligning creative, product, and retail so every piece lands together in that single moment, turning a first encounter into lasting momentum.
LT Apparel Group
Creative Director
To celebrate French Toast's 40th anniversary, I led the creative strategy and visual direction for a milestone campaign that honored the brand's heritage while introducing a refreshed narrative. Built around a unified campaign platform, the work extended across CTV, photography, retail, digital, and social to create a cohesive launch experience that connected generations of customers through a shared brand story.
Additional Market Launches
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Styled the Tuxie Luxie pop-up display at Trina Turk's Highland Park Village location in Dallas, pairing product with sizing guides and brand signage for an in-person shopping moment.
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As founder of Tuxie Luxie, built a continuous retail partnership with Trina Turk, curating the product mix and color palette for their Palm Springs flagship store to complement the space.
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Wrote and directed "Made to Take On Their World," positioning school uniforms as gear for whatever the day throws at them, not just a dress code.
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Wrote "Better Made, Better Quality," turning a durability claim into a message parents could trust and kids could count on.
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Built a "Find Your Favorite Fit" pant guide, breaking down rise, leg, and opening across different body types to simplify sizing.
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Directed the "Back to School" photoshoot for French Toast, casting an inclusive group of kids for the schoolwear campaign.
