Creative Director. Brand building, campaign strategy, and creative leadership for fashion, lifestyle, and consumer brands.
Brands should be felt as well as seen. I lead creative for legacy apparel brands and launch new ones from the ground up, building the strategy, identity, and systems that let a brand grow without losing what makes it distinct.
At LT Apparel Group, I led a campaign narrative that repositioned a heritage brand's legacy as proof of trust and durability, and led tiny toast, a new toddler brand, from concept through launch, defining its strategy, identity, and photography before extending it across DTC, content, and retail. Previously at FULLBEAUTY Brands, I rebuilt photography and content strategy around inclusive casting and real-people storytelling, while tripling the creative team and building an in-house studio.
Beyond Full-Time
Alongside this, I've built brands from the ground up as a founder, including TUXIE LUXIE, a premium pet apparel brand built end to end. That founder's instinct, building something whole, from strategy through shelf, continues to shape how I lead. I'm also growing an independent creative practice and welcome conversations about brand building, consulting, and collaboration.
Approach
I believe the strongest work comes from curiosity, clarity, and a shared sense of purpose. My process balances strategic thinking with creative exploration, creating space for ideas to evolve while staying grounded in business goals and audience needs.
Collaboration
The best ideas become stronger through collaboration. I value thoughtful partnerships and open dialogue throughout the creative process. By bringing together different perspectives and areas of expertise, teams can build work that is more nuanced, effective, and enduring.
Personal
Outside of work, I'm inspired by fashion, photography, travel, culture, and the everyday details that shape how people experience the world. These influences continually inform how I think about storytelling, aesthetics, and creating meaningful connections.