Campaign Platforms
A campaign has to survive contact with a dozen channels and a full year of seasonal changes without falling apart. Campaign Platforms are built to scale one idea that far without diluting it.
FULLBEAUTY Brands
Sr. Art Director | Fashion Director
At FULLBEAUTY Brands, I developed seasonal campaign platforms that connected editorial storytelling across retail, ecommerce, and digital experiences. Each campaign began with a central creative idea that scaled across photography, merchandising, ecommerce, and marketing, creating cohesive customer experiences while evolving seamlessly across seasons and channels.
Additional Campaign Platforms
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Built an interactive shoppable page, letting product callouts double as an add-to-bag experience.
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Rolled out a social campaign across a series of posts, each spotlighting a different product angle.
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Used customer insight and creative strategy to shape trend mood boards, translating color and mood into named style directions across categories.
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Built a seasonal trend page, pulling looks across brands into one cohesive story, paired with a campaign shot on location.
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Styled a swim accessories spread, pairing hand-drawn styling notes with product cutouts to build out the full look..
