Campaign Platforms
A campaign has to survive contact with a dozen channels and a full year of seasonal changes without falling apart. Campaign Platforms are built to scale one idea that far without diluting it.
FULLBEAUTY Brands
Sr. Art Director | Fashion Director
At FULLBEAUTY Brands, I led the art direction and fashion direction of seasonal campaigns, translating creative concepts into cohesive experiences across editorial, retail, ecommerce, and digital channels.
From developing trend narratives and directing fashion photography to shaping merchandising and interactive shopping experiences, I built creative platforms that connected inspiration with commerce while maintaining a distinct visual point of view across brands and seasons.
Additional Campaign Work
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Developed the “Find Your Favorite Fit” campaign, translating pant fits and features into a clear, accessible visual guide to help families find the right uniform styles.
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Rolled out a social campaign across a series of posts, each spotlighting a different product angle.
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Developed a cross-brand denim story, combining editorial imagery and product merchandising into one focused seasonal trend.
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Built a seasonal trend page, pulling looks across brands into one cohesive story, paired with a campaign shot on location.
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Created “Dark Romance” as a seasonal trend story, connecting fashion direction, photography, and shoppable merchandising.
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Branded email campaigns balancing product storytelling, seasonal merchandising, and community engagement.
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Translated customer insight into distinct creative campaign expressions, using color, imagery, and mood to define named style directions across categories.
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Built an interactive shoppable experience, turning product callouts into direct add-to-bag moments.
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Styled a swim accessories story, pairing hand-drawn styling notes with product cutouts to turn individual pieces into complete looks.
