Editorial Storytelling & Visual Direction
Fashion-forward editorial storytelling shaped through elevated art direction and visual narrative.
Overview:
Fashion-forward editorial storytelling shaped through elevated art direction, styling, and visual narrative. Each story is crafted to inspire, engage, and express brand point of view through strong imagery and cohesive composition.
Role & Scope:
Concepted and directed editorial storylines and visual narratives
Led art direction, styling direction, and on-set execution
Collaborated with photographers, stylists, and creative partners
Oversaw image selection, layout considerations, and final presentation
Ensured editorial output aligned with brand tone and aesthetic standards
Lead seasonal fashion story establishing a modern, editorial tone through elevated styling and location-driven storytelling.
Beauty-driven imagery used to humanize the campaign and balance high-fashion composition with approachability.
Accessory detail shots designed to spotlight craftsmanship while maintaining editorial consistency.
Studio photography highlighting key silhouettes for versatility across digital, catalog, and in-store placements.
Swim editorial layout combining movement, styling, and typography to support seasonal storytelling.
Lookbook-style spreads extending the swim narrative across multiple poses and layouts
Bold color stories used to energize the collection and broaden appeal across demographics.
Lifestyle-led imagery connecting fashion to RTW moments and destinations.
Designer-focused editorial reinforcing brand credibility within the fashion landscape.
Fall editorial imagery marking a seasonal transition while maintaining a confident, fashion-forward voice.