CONCEPT | DESIGN

• Lead the development of scalable visual design systems for retail and digital environments—balancing creative innovation with brand consistency and current design trends

• Drive the creative vision and concept development across all channels, ensuring visual design align with brand strategy and resonate with target audiences

• Translate business and merchandising goals into impactful visual storytelling, guiding trend research and design strategy for product launches and promotions across digital, in-store, and social platforms

• Oversee the creation of immersive brand experiences across digital platforms and physical stores, blending aesthetics with commercial strategy to elevate customer engagement and drive results