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  <url>
    <loc>https://www.stellayang.com/contact</loc>
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    <lastmod>2026-05-17</lastmod>
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  <url>
    <loc>https://www.stellayang.com/about-1</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2026-05-17</lastmod>
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  <url>
    <loc>https://www.stellayang.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-05-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5735053727d4bdd1393f5c0d/1766956882323-06J2DWKEC5VN7HAADBHE/Wear%2BNow%253ALater.jpg</image:loc>
      <image:title>HOME - Brand Worlds</image:title>
      <image:caption>I define evolving brand worlds through cohesive visual language and narrative direction. Each season builds on a clear point of view, balancing consistency with progression to keep brands culturally relevant and emotionally resonant.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5735053727d4bdd1393f5c0d/1766865056374-C4X8W14ZTFO87LMJ83C4/image-asset-5.png-2.jpg</image:loc>
      <image:title>HOME - Narrative Editorial</image:title>
      <image:caption>I craft editorial narratives that express brand perspective through image, styling, and composition. Each story strengthens identity while creating immersive visual experiences across paid and organic channels.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5735053727d4bdd1393f5c0d/1746886296744-PRY57RB4VT5M6F95R2IA/Campaign_Hero.jpg</image:loc>
      <image:title>HOME - Market Launches</image:title>
      <image:caption>I shape focused moments of market entry that align brand narrative with business momentum. Every launch is designed to feel intentional, cohesive, and culturally aware across digital, e-commerce, and retail touchpoints.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5735053727d4bdd1393f5c0d/1649526747607-AY0USCWY8FCSWI01YNMR/Fun+in+the+sune.jpg</image:loc>
      <image:title>HOME - Campaign Platforms</image:title>
      <image:caption>I develop integrated campaign platforms that translate insight into cohesive brand worlds. Each initiative aligns narrative, visual systems, and commercial intent across digital, retail, and editorial environments to create sustained brand presence.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5735053727d4bdd1393f5c0d/1766697672123-EOXJDZQG70XC5CF01VTU/Screenshot%2B2025-12-24%2Bat%2B3.09.48%25E2%2580%25AFPM.png</image:loc>
      <image:title>HOME - Performance-Led Design Systems</image:title>
      <image:caption>I build modular design systems that enable speed, clarity, and measurable growth. These frameworks empower teams to execute consistently while strengthening engagement and conversion across channels.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5735053727d4bdd1393f5c0d/1759076173127-CN2GRR9UMBSFG2DKTKE2/MC+Traveler.jpg</image:loc>
      <image:title>HOME - Editorial &amp;amp; Cultural Amplification</image:title>
      <image:caption>I extend brand relevance through cultural partnerships and editorial alignment. By connecting creative expression with community insight, I help brands build long-term resonance and audience loyalty.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stellayang.com/work</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-05-24</lastmod>
  </url>
  <url>
    <loc>https://www.stellayang.com/work/launch-leadership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5735053727d4bdd1393f5c0d/e6e1e5dc-f74a-4925-9b46-19cc75047489/40th-Youtube-Thumbnailspsd_0001_Discovery.jpg</image:loc>
      <image:title>Work - Market Launches</image:title>
      <image:caption>Anniversary campaign translating brand legacy into broadcast storytelling.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5735053727d4bdd1393f5c0d/3077901a-54c4-4b26-9111-111e38e3819c/test_3.jpg</image:loc>
      <image:title>Work - Market Launches</image:title>
      <image:caption>Product storytelling grounded in confidence, durability, and everyday movement.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5735053727d4bdd1393f5c0d/1758743067502-LLB7GZU2CAPKQZKR6A3T/40th%252BAnniversary%252BMessaging.jpg</image:loc>
      <image:title>Work - Market Launches</image:title>
      <image:caption>Campaign manifesto articulating brand legacy and generational relevance.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5735053727d4bdd1393f5c0d/493274ea-de6c-43bb-b626-120f637678a5/test_5.jpg</image:loc>
      <image:title>Work - Market Launches</image:title>
      <image:caption>Performance messaging grounded in cohesive brand storytelling.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5735053727d4bdd1393f5c0d/1758825829171-IXOVNRE1SR6NYN0ESRHT/FT%2BStories_v1.jpg</image:loc>
      <image:title>Work - Market Launches</image:title>
      <image:caption>Campaign storytelling adapted across social and mobile platforms.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5735053727d4bdd1393f5c0d/1758744559481-KHVZB4ZTR61DQKLAV94C/40th%252BSocial.jpg</image:loc>
      <image:title>Work - Market Launches</image:title>
      <image:caption>Concept-driven product storytelling rooted in nostalgia and brand longevity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5735053727d4bdd1393f5c0d/1766341824327-AKR2SWEMA6Q4L6Z4AEKG/40th%25252BAnniversary%25252BDigital.jpg</image:loc>
      <image:title>Work - Market Launches</image:title>
      <image:caption>Everyday school moments expressed through cohesive campaign storytelling.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5735053727d4bdd1393f5c0d/1696014353795-WLOLS7THWA6HQGKF8VAY/Wholesale_Cover_23.jpg</image:loc>
      <image:title>Work - Market Launches</image:title>
      <image:caption>Editorial direction expanding inclusive product representation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5735053727d4bdd1393f5c0d/1766608823882-LLYEF8MIPNZ439THM7AY/TL%2BPaid%2BSocial.jpg</image:loc>
      <image:title>Work - Market Launches</image:title>
      <image:caption>Lifestyle activations reinforcing emotional brand connection.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5735053727d4bdd1393f5c0d/1759686463776-ZC83CKBA5V39VQQF1RWO/4AA76D33-09E6-46E4-BF32-FFD76860009A.JPG</image:loc>
      <image:title>Work - Market Launches</image:title>
      <image:caption>Retail environments translating brand identity into physical experience.</image:caption>
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  </url>
  <url>
    <loc>https://www.stellayang.com/work/narrative-editorial</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5735053727d4bdd1393f5c0d/1649596533668-JVHC5KCJWWIMLFZPA7HK/Designer+Spread.jpg</image:loc>
      <image:title>Work - Narrative Editorial</image:title>
      <image:caption>Designer features reinforcing brand authority within the fashion landscape.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5735053727d4bdd1393f5c0d/15c33334-2916-4315-9c09-4718b7822601/Summer%2Btrend_1.jpg</image:loc>
      <image:title>Work - Narrative Editorial</image:title>
      <image:caption>A modern editorial voice expressed through styling, casting, and setting.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5735053727d4bdd1393f5c0d/1766858035446-ZE40RR26WX9OB9EFKCIY/Screen%252BShot%252B2020-09-19%252Bat%252B4.23.21%252BPM.png</image:loc>
      <image:title>Work - Narrative Editorial</image:title>
      <image:caption>Beauty-driven portraits balancing high-fashion composition with emotional accessibility.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5735053727d4bdd1393f5c0d/1758742672917-QZ8JUXCCCRTL8GV9EZQU/MC%2BInvites.jpg</image:loc>
      <image:title>Work - Narrative Editorial</image:title>
      <image:caption>Detail-focused imagery elevating craftsmanship through editorial composition.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5735053727d4bdd1393f5c0d/1766863359604-CTTT32SIMC8GQR9OSWP8/48-49.jpg</image:loc>
      <image:title>Work - Narrative Editorial</image:title>
      <image:caption>Studio silhouette studies designed for versatility across editorial and retail environments.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5735053727d4bdd1393f5c0d/1766863430680-8RNCF78QO43Z40RJZFVA/image-asset-4.png</image:loc>
      <image:title>Work - Narrative Editorial</image:title>
      <image:caption>Swim editorial integrating movement, styling, and typography into a cohesive visual statement.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5735053727d4bdd1393f5c0d/1766863510969-2JVTO48YJ1K5HNF4XJ2S/thumbnail_image-asset.png</image:loc>
      <image:title>Work - Narrative Editorial</image:title>
      <image:caption>Lookbook storytelling extended through layered layouts and varied composition.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5735053727d4bdd1393f5c0d/1978f5a6-42c7-478f-9be4-038af3f62b9f/Screenshot+2025-12-27+at+12.58.12%E2%80%AFPM.jpg</image:loc>
      <image:title>Work - Narrative Editorial</image:title>
      <image:caption>Color-driven storytelling energizing the collection through bold visual contrast.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5735053727d4bdd1393f5c0d/6f8b589c-b682-47ff-afb5-3bec73d518f0/Screenshot+2025-12-27+at+12.58.34%E2%80%AFPM.jpg</image:loc>
      <image:title>Work - Narrative Editorial</image:title>
      <image:caption>Lifestyle storytelling connecting fashion to aspirational destinations and lived-in moments.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5735053727d4bdd1393f5c0d/1747004402138-0SEEGY96X007ISZRI9AH/Fall+Trends+Vid+Thumb.jpg</image:loc>
      <image:title>Work - Narrative Editorial</image:title>
      <image:caption>Fall styling narratives balancing familiarity with a modern fashion perspective.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stellayang.com/work/brand-worlds</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5735053727d4bdd1393f5c0d/1766696575779-T8Y78QATJX8CDFYJTNHN/FBB%25252BCover.jpg</image:loc>
      <image:title>Work - Brand Worlds</image:title>
      <image:caption>Brand storytelling translated through editorial fashion media.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5735053727d4bdd1393f5c0d/1766696645306-QAYJ58GDHFNT2O0K3SLA/opener-2.jpg</image:loc>
      <image:title>Work - Brand Worlds</image:title>
      <image:caption>Trend direction interpreted through a distinct brand lens.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5735053727d4bdd1393f5c0d/1463857991375-PQ7AOLITIML73BQCM98Y/pastel-2.jpg</image:loc>
      <image:title>Work - Brand Worlds</image:title>
      <image:caption>Fashion direction translated into cohesive visual storytelling.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5735053727d4bdd1393f5c0d/1766698879090-1HI5J72XIBT5WPRCF53T/fbb.jpg</image:loc>
      <image:title>Work - Brand Worlds</image:title>
      <image:caption>Visual systems translated cohesively across digital environments.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5735053727d4bdd1393f5c0d/1766696742554-FB5UWUGU4KG0YD5FI9VP/Screenshot%252B2023-10-02%252Bat%252B5.05.55%252BPM.jpg</image:loc>
      <image:title>Work - Brand Worlds</image:title>
      <image:caption>Unified campaign systems across immersive retail environments.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5735053727d4bdd1393f5c0d/1766971929599-L3UZ1ZYXIKSRF1FQ4AY2/wow_1.jpg</image:loc>
      <image:title>Work - Brand Worlds</image:title>
      <image:caption>Editorial curation shaping brand perspective.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5735053727d4bdd1393f5c0d/1758746725410-2R8I0UQ9E0ADTLD42ESS/TL%2BBranding.jpg</image:loc>
      <image:title>Work - Brand Worlds</image:title>
      <image:caption>Lifestyle imagery reinforcing warmth, intimacy, and emotional connection.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5735053727d4bdd1393f5c0d/1779721463419-1T11NTP1F3WCQOGKDKOS/Amazon_Brand%2BStore.jpg</image:loc>
      <image:title>Work - Brand Worlds</image:title>
      <image:caption>Integrated brand storytelling translated across commerce, category, and customer experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5735053727d4bdd1393f5c0d/1779721513188-CJ0HVO7BT5G7OTYBQ2TP/Fit%2BGuide.jpg</image:loc>
      <image:title>Work - Brand Worlds</image:title>
      <image:caption>Product education systems designed to simplify fit, function, and customer decision-making.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stellayang.com/work/campaign-platforms</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5735053727d4bdd1393f5c0d/507d7415-6081-42d3-bae8-dd9f37c3eae7/7+Days+of+Denim.jpg</image:loc>
      <image:title>Work - Campaign Platforms</image:title>
      <image:caption>Integrated denim storytelling expressed across editorial and digital touchpoints.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5735053727d4bdd1393f5c0d/1762099342940-ZNW5AFY1RFFPES2FYSW8/MC%252BLuxe%252BList.jpg</image:loc>
      <image:title>Work - Campaign Platforms</image:title>
      <image:caption>Editorial partnerships amplifying reach and strengthening brand authority.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5735053727d4bdd1393f5c0d/1766624936588-Y6CYJG6MVH65WVAF081V/32-33.jpg</image:loc>
      <image:title>Work - Campaign Platforms</image:title>
      <image:caption>Trend direction refined into a unified campaign aesthetic.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5735053727d4bdd1393f5c0d/1625430136563-08W3XC3C8LJ23PJ3UU7J/Swim%2Btrend_1.png</image:loc>
      <image:title>Work - Campaign Platforms</image:title>
      <image:caption>Campaign concepts defining visual language across categories and channels.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5735053727d4bdd1393f5c0d/1766608319281-AEWQ70IWW7ULDDK0I9JT/Fun%2Bin%2Bthe%2Bsune.jpg</image:loc>
      <image:title>Work - Campaign Platforms</image:title>
      <image:caption>Editorial storytelling designed to drive product discovery and engagement.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5735053727d4bdd1393f5c0d/1766537223014-YZ3DBVYCU9H7GCVIDU34/thumbnail_Everything%2BBut%2BWater.jpg</image:loc>
      <image:title>Work - Campaign Platforms</image:title>
      <image:caption>Accessory storytelling integrated to elevate styling and merchandising.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5735053727d4bdd1393f5c0d/1766336837552-HJROTMVOMZOUCDGJTV4R/Meta.jpg</image:loc>
      <image:title>Work - Campaign Platforms</image:title>
      <image:caption>Integrated storytelling adapted across mobile commerce environments.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5735053727d4bdd1393f5c0d/1766600038471-33W54LJQ26DVDQBW924W/OS%2BBranding.jpg</image:loc>
      <image:title>Work - Campaign Platforms</image:title>
      <image:caption>Creative frameworks establishing consistency across evolving brand expressions.</image:caption>
    </image:image>
  </url>
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